Real Bread Campaign shoots for greater diversity and inclusion
The Real Bread Campaign is looking to extend its network of ambassadors. Pic: GettyImages/Наталья Кириллова The Real Bread Campaign is issuing a shout out for a wider network of ambassadors to wave the flag for clean label, all-natural, artisan-style sourdough bread.
Run by the food and farming charity Sustain, the campaign’s ethos is to simply make bread without chemical leavening, processing aids or other additives. The universally-inclusive definition incorporates every type of yeast or sourdough leavened, and unleavened, bread, even gluten free variants.
It’s targeted towards a variety of stakeholders – including both professional and domestic bakers, cereal breeders, farmers, millers and educators – across the world, no matter age, nationality, gender identity or economic background.
The rise of home baking
By Lucy Robinson
Last year, living in lockdown resulted in an inevitable rise of home baking. All over the country, brits were getting creative in the kitchen; suddenly social media feeds were FULL of homemade masterpieces, from infamous banana bread bakes, to creative coriander olive loaves, sourdough sensations and even the odd crumpet here or there. Pre-lockdown, it s certain that many would have
never contemplated baking their own sourdough loaf, for the reason alone that in order to first succeed you must grow and tend to your own starter yeast. in the fridge. what s that about? However now, our nation embraces the complex science behind the art of sourdough making, releasing our inner Mary Berry, waving goodbye to shop-bought breads.
By Sheena Adesilu2021-02-19T10:27:00+00:00
Source: Getty Images
Bakers across the globe are gearing up to showcase additive-free loaves as Real Bread Week, organised by the Real Bread Campaign, kicks off.
Running from 20 to 28 February, the 2021 celebration comes after a surge in making and buying bread, as well as micro-bakery start-ups.
Covid-19 meant that bonds between bakers and their neighbours were strengthened, and independent bakeries were reinforced as the hearts of local communities, the campaign said.
Bakeries, schools and mills are among those taking part. Here are some highlights:
Hen Corner – the ‘urban smallholding’ and micro bakery is offering online classes such as How To Make Bread (22 February) and Micro Bakery (26 February). For every bakery order and class booking in the week, founder Sara Ward will bake an extra loaf for food bank Hounslow Community FoodBox
Real Bread Week gears up for annual celebration It’s that time of the year again when the artisanal bakery sector around the globe gets together to celebrate all things additive-free when it comes to baking bread.
According to Chris Young, coordinator of the Real Bread Campaign, the sector experienced a surge last year as the pandemic reminded people of the importance of getting back to their roots. Bonds between bakers and customers were strengthened, and the place of independent bakeries at the hearts of their local communities was reinforced.
This has undoubtedly set the stage for a spiced-up
Real Bread Week was created by Sustain, the charity behind the Real Bread Campaign, in 2010, with the aim to root out and share ways to make bread better for us, for our communities and the planet.
Biking baker Bob Wright delivers bread to North Walsham War Memorial Hospital.
- Credit: Bob s Bread Bakery
A real bread baker has urged people to support north Norfolk s many natural bakeries during Real Bread Week.
Bob Wright who runs Bob s Bread Bakery in North Walsham has said people should give fresh bread a try during the week which runs from February 20 to February 28.
Real bread contains no additives and is made with flour, water, salt and sometimes also yeast. It is also baked for a significant period of time to allow the flavour to develop.
It has been said to be a beneficial part of the human diet for centuries.