How to turn your Real Bread baking skills into a booming business The Real Bread Campaign is hosting a free webinar to inspire budding bakers to take the leap into creating a flourishing business selling authentic, preservative-free breads.
Presented in association with Sustain’s job site Roots To Work, the Microbakery 101 webinar coincides with the launch of a crowdfunding campaign for ‘
Knead to Know’, the 10th anniversary expanded edition of the Real Bread Campaign’s microbakery handbook.
On 6 July at 14h00 GMT, four microbakery experts will jump online to share their extensive on-the-ground knowledge on market research; advertising/promotion; business planning; health and safety, insurance; legal issues; and money matters.
Real Bread Campaign shoots for greater diversity and inclusion
The Real Bread Campaign is looking to extend its network of ambassadors. Pic: GettyImages/Наталья Кириллова The Real Bread Campaign is issuing a shout out for a wider network of ambassadors to wave the flag for clean label, all-natural, artisan-style sourdough bread.
Run by the food and farming charity Sustain, the campaign’s ethos is to simply make bread without chemical leavening, processing aids or other additives. The universally-inclusive definition incorporates every type of yeast or sourdough leavened, and unleavened, bread, even gluten free variants.
It’s targeted towards a variety of stakeholders – including both professional and domestic bakers, cereal breeders, farmers, millers and educators – across the world, no matter age, nationality, gender identity or economic background.
By Jerome Smail2021-04-08T09:27:00+01:00
Source: Getty Images
The Real Bread Campaign is seeking to reflect a greater level of diversity as it looks to recruit a new batch of ambassadors.
Run by the food and farming charity Sustain, the campaign champions baking without chemical leavening, processing aids or other additives.
In a recruitment drive for new ambassadors, the Real Bread Campaign is inviting applications from ‘everyone, within and beyond its existing network, who supports the rise of real bread from seed to sandwich’. This includes ‘millers, domestic and professional bakers, educators, communicators and connectors’.
Campaign co-ordinator Chris Young commented that while real bread is enjoyed by people of every age, nationality, colour, sex, sexual orientation, gender identity, ethnic heritage, differing ability, neurological status, religion and economic background, such diversity is not sufficiently reflected in the organisation.
London-based head baker Cindy Zurias wants to build a supportive and encouraging platform designed to celebrate women in the artisanal baking community