Real Bread Campaign shoots for greater diversity and inclusion
The Real Bread Campaign is looking to extend its network of ambassadors. Pic: GettyImages/Наталья Кириллова
The Real Bread Campaign is issuing a shout out for a wider network of ambassadors to wave the flag for clean label, all-natural, artisan-style sourdough bread.
Run by the food and farming charity Sustain, the campaign’s ethos is to simply make bread without chemical leavening, processing aids or other additives. The universally-inclusive definition incorporates every type of yeast or sourdough leavened, and unleavened, bread, even gluten free variants.
It’s targeted towards a variety of stakeholders – including both professional and domestic bakers, cereal breeders, farmers, millers and educators – across the world, no matter age, nationality, gender identity or economic background.