As part of its new Positive Beauty initiative, Unilever parent company and manufacturer of some of the world s most popular household and personal care brands, including Dove, Hourglass, Seventh Generation, and Knorr has announced that it s banned the word normal from the packaging and advertising of all its products. With one billion people using our beauty and personal care products every day, and even more seeing our advertising, our brands have the power to make a real difference to people’s lives, said Unilever President of Beauty & Personal Care Sunny Jain in a statement. As part of this, we are committed to tackling harmful norms and stereotypes and shaping a broader, far more inclusive definition of beauty.
Unilever to drop normal from beauty product descriptions
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March 10 (UPI) Unilever announced it will drop the word normal from all packaging and advertising of its beauty and personal care products.
The company made the decision as it launches its new Positive Beauty campaign in response to a global survey of 10,000 people in nine countries.
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Based in London, the company s brands, including Dove, Lifebuoy, Axe and Sunsilk, are sold in more than 190 countries with 2020 sales of about $60.4 billion. The decision to remove normal is one of many steps that we are taking to challenge narrow beauty ideals, as we work toward helping to end discrimination and advocating for a more inclusive vision of beauty, the company said in a statement Tuesday.
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