As part of its new "Positive Beauty" initiative, Unilever—parent company and manufacturer of some of the world's most popular household and personal care brands, including Dove, Hourglass, Seventh Generation, and Knorr—has announced that it's banned the word "normal" from the packaging and advertising of all its products.
"With one billion people using our beauty and personal care products every day, and even more seeing our advertising, our brands have the power to make a real difference to people’s lives," said Unilever President of Beauty & Personal Care Sunny Jain in a statement. "As part of this, we are committed to tackling harmful norms and stereotypes and shaping a broader, far more inclusive definition of beauty.