Pinterest bans all weight loss ads to join wider positivity movement Details 02 July 2021
Pinterest is banning ads with weight loss language and imagery, joining in on a wider body positivity movement. Ads with testimonials regarding weight loss or weight loss products, any language or imagery that idealises or denigrates certain body types, and ads that reference Body Mass Index or similar indexes are prohibited. Additionally, any products that claim weight loss through something worn or applied to the skin are also banned.
These new guidelines are in addition to ad content that is already banned from the platform, including weight loss or appetite suppressant pills, supplements, before-and-after weight loss imagery, weight loss procedures such as liposuction or fat burning, and body shaming. The latest move is an expansion of Pinterest s ad policies that have long prohibited body shaming and dangerous weight loss products or claims
Zwischen Wirtschaftlichkeit und Nachhaltigkeit muss man keinen Spagat machen | Special | Munich Marketing Week 2021
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