As part of its new Positive Beauty initiative, Unilever parent company and manufacturer of some of the world s most popular household and personal care brands, including Dove, Hourglass, Seventh Generation, and Knorr has announced that it s banned the word normal from the packaging and advertising of all its products. With one billion people using our beauty and personal care products every day, and even more seeing our advertising, our brands have the power to make a real difference to people’s lives, said Unilever President of Beauty & Personal Care Sunny Jain in a statement. As part of this, we are committed to tackling harmful norms and stereotypes and shaping a broader, far more inclusive definition of beauty.
Unilever will stop calling certain hair and skin types normal Updated
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On Tuesday, one of the biggest retail suppliers Unilever announced that they will no longer use the word normal on hair and beauty products.
The company says the move comes as global research into people s experiences of the beauty industry reveals that using normal to describe hair or skin makes most people feel excluded. With one billion people using our beauty and personal care products every day, and even more seeing our advertising, our brands have the power to make a real difference to people s lives, Sunny Jain, Unilever s president of beauty and personal care, said in the company s statement.