Spotify Podcast Ads now available in Australia
April 6, 2021 2:48
Spotify has announced the launch of Spotify Podcast Ads in Australia, powered by Streaming Ad Insertion technology.
The announcement:
The momentum for podcasts continues to grow in Australia. In 2020 Spotify saw a 100% growth in podcast listening hours locally , with Aussies taking advantage of the 2.2 million podcasts currently available on the platform, up from just a few thousand three years ago. It is clear that audio is primed for continued growth and innovation.
That’s why Spotify is creating a new way for advertisers to make the most of this exploding media channel and an opportunity to reach the valuable and engaged audiences that podcasts bring, with the announcement that Spotify Podcast Ads are now available in Australia.
Spotify Podcast Ads Extended to Germany, UK
They are bought on a title-by-title basis, and creative can run across pre-roll, mid-roll and post-roll placements
Nearly one-half of younger Germans listened to podcasts last year
Spotify January 21, 2021
Spotify Podcast Ads, which debuted at CES 2020 last January for the streaming platform’s original and exclusive podcasts, were extended to Germany and the U.K. Thursday.