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Spotify launches new clickable CTA cards for audio advertisers

Spotify launches new clickable CTA cards for audio advertisers
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Pieter mantenSpotify original

New Spotify ad experience now available in Australia

Spotify’s newest ad experience, call-to-action cards (or CTA cards) are now officially available to advertisers in Australia. Launched in the US earlier

Pieter mantenStreaming ad insertion

Spotify expands its Audience Network for marketers to Australia

Spotify expands its Audience Network for marketers to Australia June 30, 2021 9:56 Spotify’s audio advertising marketplace, the Spotify Audience Network, is now available to advertisers and podcast publishers in Australia, as well as Canada and the UK. The network allows advertisers of all sizes and budgets to connect with listenings consuming a broad range of content, from Spotify Originals and Exclusive podcasts, as well as via Megaphone and Anchor, and ad-supported music. The Spotify Audience Network leverages Spotify technology to give advertisers the ability to reach hundreds of millions of listeners at scale both on and off Spotify. Spotify Audience Network

United kingdomDawn ostroffPieter mantenCathy csukasSpotify audience networkSpotify originalsSpotify studiosWall street journalStreaming ad insertionSpotify audienceAdlarge mediaஒன்றுபட்டது கிஂக்டம்ஸ்ப்போடிபி பார்வையாளர்கள் வலைப்பின்னல்ஸ்ப்போடிபி ஒரிஜிநல்ஸ்ஸ்ப்போடிபி ஸ்டுடியோக்கள்சுவர் தெரு இதழ்

Spotify brings podcast ads to Australia, kicking off a fresh round of measurement tensions

Spotify said its new technology "opened the door for advances in data-driven podcast advertising", but not everyone agrees it's game-changing.

Pieter mantenSpotify podcast adsStreaming ad insertionSpotify podcastஸ்ப்போடிபி பொட்கஸ்ட்

Spotify Podcast Ads now available in Australia

Spotify Podcast Ads now available in Australia April 6, 2021 2:48 Spotify has announced the launch of Spotify Podcast Ads in Australia, powered by Streaming Ad Insertion technology. The announcement: The momentum for podcasts continues to grow in Australia. In 2020 Spotify saw a 100% growth in podcast listening hours locally , with Aussies taking advantage of the 2.2 million podcasts currently available on the platform, up from just a few thousand three years ago. It is clear that audio is primed for continued growth and innovation. That’s why Spotify is creating a new way for advertisers to make the most of this exploding media channel and an opportunity to reach the valuable and engaged audiences that podcasts bring, with the announcement that Spotify Podcast Ads are now available in Australia.

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