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Spotify: Podcast Ads Really Delivering Against Measurement & Effectiveness

Spotify's head of sales ANZ has told B&T that the growth in interest for audio advertising has come after the industry started to nail its measurement and effectiveness metrics.

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Rak Patel, Head of Enterprise Sales, Europe, Shares Why Podsights Marks a New Opportunity for European Advertisers — Spotify

Rak Patel, Head of Enterprise Sales, Europe, Shares Why Podsights Marks a New Opportunity for European Advertisers — Spotify
spotify.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from spotify.com Daily Mail and Mail on Sunday newspapers.

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New Spotify ad experience now available in Australia

Spotify’s newest ad experience, call-to-action cards (or CTA cards) are now officially available to advertisers in Australia. Launched in the US earlier

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US podcast ad revenue to reach $2 billion in 2022 and top $4 billion by 2024, study says – TechCrunch

In the last year or so, the podcast advertising industry has turned a corner. According to the Interactive Advertising Bureau (IAB) and PwC’s 2021 U.S. Podcast Advertising Revenue Study, the next two years will see a significant spike in podcast ad revenue growth. In 2021, U.S. podcast advertising revenues rose to $1.4 billion, surpassing the […]

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Amazon acquires the rights to My Favorite Murder

Amazon has signed a deal with Exactly Right Media, the company behind My Favorite Murder, to exclusively window content to Amazon Music and Wondery+. It will also sell the ads for current and future programming.

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