are, all of you, you ll notice something different. it s opening up a whole new dimension for the magazine s fans, and as our jeanne moos explains it leaves even less to the imagination. reporter: ready? lo and behold, it s playboy s latest centerfold. holy cow! reporter: in 3-d. this is the beautiful naked body in three dimensions jumping out of the page into your arms. reporter: maybe not into your arms, but still it looks very realistic. like i could just touch her. like i m in a strip club. she s right in front of me about to dance. reporter: okay, guys, now you re getting creepy. surrender the glasses. actually, they re rather flimsy glasses come with the issue, you assemble them yourself, all in hopes of seeing every dimension of mod el of hope playmate f the year. but it was way too expensive back then and now hbo is picking up part of the cost to advertise
mean business as the what was it the chick geek? can i call you the chic geek? is that it. that works. on the style network, what i hate about me and she s joining me live now from new york. so, those are your glasses, right? where are your 3-d glasses. they are. i thought that you had some 3-d glasses to show me, where are they. wait for it. oh, wait for it? okay. nice. those are nice ones. where d you get those? you know a lot of people said that they were big and clunky and i was like oh my gosh you re being totally shallow and now i get it, they are embarrassing. they re big, they re clunky. this will not help me on date night, don. it s not. but when you re in the privacy of your own home the glasses usually don t matter. you have to have these big glasses but you said it s not clunk. we had those, what in the 1970s when they tried do 3-d on television. why is playboy doing this? exactly, well, playboy s
costs to for true blood. sorry, no male center folds for gay readers. putting the ghas on the glasse make it appear on tv. they are hosting a spoof of avatar. that is crazy tough. where did you learn that stuff? college. reporter: playboy isn t breaking new ground. sports illustrated has done them three times already with the swim suit edition. who cares, this is playboy. reporter: how do models feel they could reach out and touch the 3-d image? i don t want to go there. reporter: playboy s circulation is diminishing but
what popped up. reporter: ready, low and behold it s playboy s center fold in 3-d. jumping out of the page into your arms. reporter: maybe not into your arms but still it looks very realistic like i could touch it. like i m in a strip club and she s about to dance. reporter: now you re getting creeppy. surrender the glasses, they come with the issue and you assemble yourself. all in helps of seeing every dimension of dwors chick, playboy of the year. hbo is picking up part of the
reporter: maybe not into your arms but still it looks very realistic like i could just touch her. think i m in a strip club. she s right in front of me about to dance. reporter: okay, guys. now you re getting creepy. surrender the glasses. actually they re rather flimsy glasses come with the issue. you assemble them yourselves all in hopes of seeing every dimension of model hope dworaczyk play might of the year. hef wanted to do this with the first issue of playboy. reporter: but it was too expensive way back then. now cnn s fellow time warner company hbo is picking up part of the cost to advertise its series true blood. playboy s first ever 3d center fold. what do you think? do you have a copy of playgirl. reporter: sorry, no center fold for gay readers. unfortunately putting the glasses in front of the camera don t make it work on tv. makes it appear larger than it should be. reporter: actually it s a