costs to for "true blood." sorry, no male center folds for gay readers. putting the ghas on the glasse make it appear on tv. they are hosting a spoof of "avatar." >> that is crazy tough. where did you learn that stuff? >> college. >> reporter: playboy isn't breaking new ground. "sports illustrated" has done them three times already with the swim suit edition. >> who cares, this is "playboy." >> reporter: how do models feel they could reach out and touch the 3-d image? >> i don't want to go there. >> reporter: "playboy's" circulation is diminishing but