are, all of you, you ll notice something different. it s opening up a whole new dimension for the magazine s fans, and as our jeanne moos explains it leaves even less to the imagination. reporter: ready? lo and behold, it s playboy s latest centerfold. holy cow! reporter: in 3-d. this is the beautiful naked body in three dimensions jumping out of the page into your arms. reporter: maybe not into your arms, but still it looks very realistic. like i could just touch her. like i m in a strip club. she s right in front of me about to dance. reporter: okay, guys, now you re getting creepy. surrender the glasses. actually, they re rather flimsy glasses come with the issue, you assemble them yourself, all in hopes of seeing every dimension of mod el of hope playmate f the year. but it was way too expensive back then and now hbo is picking up part of the cost to advertise