Some client challenges are more interesting than others and often, more demanding but there are lessons to be learned from every new project an agency takes on.
With so many options available, marketers have to figure out which platform will reach and resonate with potential customers who are just starting their buyer’s journey.
Shifts in data usage and privacy regulations will not only limit marketers access to granular consumer insights, but also their ability to demonstrate ROI for clients.
By harnessing the power of authentic recommendations and social influence, peer-to-peer marketing allows businesses to tap into their customers’ own trusted networks.