While it is a long-term play requiring diligence and patience, becoming a true industry thought leader is an effective way to build a business and a personal brand.
Understanding the latest ways of managing brand reputation helps marketers address issues and harness digital media to maintain their clients positive online presence.
An agency may lose business if its competitors adapt more quickly and show a better understanding of evolving client needs, industry trends and market dynamics.
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Influencer marketing isn’t just for direct-to-consumer brands anymore to jump on this trend, it helps to learn from those who have successfully utilized B2B influencers.