Shifts in data usage and privacy regulations will not only limit marketers access to granular consumer insights, but also their ability to demonstrate ROI for clients.
By harnessing the power of authentic recommendations and social influence, peer-to-peer marketing allows businesses to tap into their customers’ own trusted networks.
While attending a panel talk is a great way to stay up to date on trends, serving as a panelist can be just as, if not more, beneficial to an agency pro’s career.
Smart agencies constantly experiment with their own marketing strategies to establish a deep bench of competent players and make the most of in-house expertise.