Imagine your dentist arriving to help you via chopper. That is the aim of Helicopters Without Borders, a registered charity in B.C. specializing in bringing health care to remote communities, the sort of places you can only access quickly by air or water.
A new venture’s success depends on more than its founders having a great idea and a tremendous amount of drive; it also needs paying customers to grow.
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With so many options available, marketers have to figure out which platform will reach and resonate with potential customers who are just starting their buyer’s journey.