New KPMG research from Outsmart shows that, per impression, out-of-home is the most sustainable form of advertising. We gathered industry experts to exchange ideas and get hopeful for a more sustainable advertising future
The latest IPA Bellwether report shows that UK brands have kept their confidence in marketing teams despite the cost of living crisis, but we may be seeing some worrying trends in the data.
Havas Media UK's head of strategy, Tony Mattson speaking at Media360 about how EDF’s brand strategy has informed Havas’ considerations around media planning and activation over the past three years.
British brands have been warned that they must adapt marketing communications to take into account the cost-of-living crisis if they are to remain relevant to consumers in a new era of high inflation.
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