A new venture’s success depends on more than its founders having a great idea and a tremendous amount of drive; it also needs paying customers to grow.
Being on the receiving end of a movement sparked by consumer advocates and cause-related calls to action can mean negative PR and financial consequences for a business.
While it might seem an excellent opportunity for brands, there are some key considerations to keep in mind before jumping onto Amazon Prime Video s new OTT ad platform.
When a client s customer acquisition strategies are faltering, their sales funnel may be in need of significant updates, which often requires the help of agency partners.
It is essential for agency leaders to learn to recognize signs indicating a client might not be the right fit before committing to a working partnership with them.