Early adoption of AI comes with risk, but marketers may not understand or even be cognizant of the potential negative consequences of using it to create content.
It is essential for agency leaders to learn to recognize signs indicating a client might not be the right fit before committing to a working partnership with them.
Agency partners can help clients achieve specific goals by curating just the right mix of content, then distributing it via the right channels to reach target audiences.
Balancing caution and innovation is going to be a challenge for many agencies and in-house marketers seeking to leverage AI in their operations this year.