Campaign India has a freewheeling conversation with Emami Group India's directors and second-generation scions, on the secrets and trials of running a business with three generations from two different families, becoming a leading FMCG brand, pioneering in-film advertising and more.
Campaign India has a freewheeling conversation with the group’s directors and second-generation scions, on the secrets and trials of running a business with three generations from two different families, on its ‘fairness’ battle with HUL, pioneering in-film advertising and more
Gaana CEO Prashan Agarwal has stepped down after heading the music streaming service for five years. After an amazing five years of leading Gaana to be the No. 1 Music streaming service in India, I am stepping down from my role as CEO and am extremely grateful to my wonderful colleagues,........... Read More.
The business will be looked after by Wondrlabâs content platform Delhi, March 02, 2021
Martech company Wondrlab has bagged the creative duties for FMCG giant Emamiâs power brand Navratna. The business will be looked after by Wondrlabâs content platform.
The new mandate covers integrated duties for two of Emamiâs flagship brands, Navratna Cool Talc and Navratna Cool Oil. To kickstart this association, Wondrlab will conceptualise a high-decibel summer campaign for both brands.
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Confirming the appointment of Wondrlab as their creative agency, Anupam Katheriya, Associate Vice President - Marketing and Business Development, Emami Limited, said, âWe are happy to be associated with Wondrlab. They bring on board new energy and methods on brand building in marketing communication which would be of great value.â