The business will be looked after by Wondrlabâs content platform Delhi, March 02, 2021
Martech company Wondrlab has bagged the creative duties for FMCG giant Emamiâs power brand Navratna. The business will be looked after by Wondrlabâs content platform.
The new mandate covers integrated duties for two of Emamiâs flagship brands, Navratna Cool Talc and Navratna Cool Oil. To kickstart this association, Wondrlab will conceptualise a high-decibel summer campaign for both brands.
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Confirming the appointment of Wondrlab as their creative agency, Anupam Katheriya, Associate Vice President - Marketing and Business Development, Emami Limited, said, âWe are happy to be associated with Wondrlab. They bring on board new energy and methods on brand building in marketing communication which would be of great value.â
NEW DELHI: Martech start-up Wondrlab has bagged the creative duties for Emami’s power brand Navratna. The business will be looked after by the agency’s content platform. The new mandate covers integrated duties for two of the company’s flagship brands, Navratna Cool Talc and Navratna Cool Oil. To kickstart this association, the agency will conceptualise a summer campaign for
linkedin Wondrlab has bagged the creative duties for Emami’s flagship FMCG brand Navratna. The business will be looked after by Wondrlab’s content platform. The new mandate covers integrated duties for two of Emami’s brands – Navratna Cool Talc and Navratna Cool Oil. A summer campaign conceptualised by Wondrlab is in the works. Anupam Katheriya, associate vice president - marketing and business development, Emami, said, “We are happy to be associated with Wondrlab. They bring on board new energy and methods on brand building in marketing communication which would be of great value.” Rakesh Hinduja, co-founder and managing partner, content platform, Wondrlab, added, “Navratna is an iconic brand with strong mass appeal throughout the country. We are very excited to build on the strategic focus, storytelling narrative and apply new age thinking to this portfolio and come up with brave exciting solutions to achieve business objectives. Very g