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Saffola:

Saffola:
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In new-age business, market share may not always mean profitability

India s FMCG sector is adapting to digital transformation by investing in digital advertising and engaging in direct-to-consumer trends. Legacy companies face challenges from local brands and digital-first startups as market dynamics evolve.

Fmcg: In new-age business, market share may not always mean profitability, ET Retail

India s FMCG sector is adapting to digital transformation by investing in digital advertising and engaging in direct-to-consumer trends. Legacy companies face challenges from local brands and digital-first startups as market dynamics evolve.

Fmcg: Fast moving consumer goods giants bet big on digital advertisement, ET Retail

Fmcg: India s fast-moving consumer goods companies are increasingly relying on digital advertising to attract clients, many of whom now survive on internet content. With pandemic causing behavioural shift, Indians are increasingly turning to internet services such as rapid commerce. If companies want to target Gen Z and Gen Alpha cohorts, online is the only way to reach these digital natives.

Saffola Gold launches a new ad film Power of 3 | 1 Indian Television Dot Com

Saffola Gold launches a new ad film Power of 3 | 1 Indian Television Dot Com
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