Start-ups pour a stiff competition - The Hindu BusinessLine thehindubusinessline.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thehindubusinessline.com Daily Mail and Mail on Sunday newspapers.
Under her, the company renovated Signature and Royal Challenge Whisky, launched Royal Challenge American Pride Whisky, entered Indian malt with Godawan and invested in Nao Spirits, the makers of Hapusa and Greater Than Gin. It also seeded Guinness, Diageos iconic beer brand, in line with the potential of the premium beer segment. These initiatives accelerated USLs growth to double-digit levels at nearly 20%, three times higher than the historical rates of growth.