Big companies traditional gin brands, including Bombay Sapphire, Jaisalmer, Beefeater and Big Ben, regained market share in 2022 according to the IWSR Drinks Market Analysis report. Although newer entrants, such as Samsara and Stranger & Sons, increased sales by 50-70%, consumers turned to established companies with better infrastructure, production capabilities and quality control.
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The company has considered and agreed to invest in two tranches an aggregate sum of ₹9.75 crore in the securities of Spaceman Spirits Lab Private Limited through a combination of equity and compulsory convertible preference shares