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Questions abound about ATSC 3.0, aka NextGen TV: Is it OTA? Is it OTT? Is it CTV? Can my TV play it? Is it coming for streaming with its promise of new lean-forward, interactive consumer experiences and addressable advertising? Where does it overlap with OTT and FAST, and what does it offer viewers that they aren t getting from OTA TV now? ATSC President Madeleine Noland, E.W. Scripps VP Strategy Kerry Oslund, Sinclair CIO Scott Ehrlich, and Dillon Media Ventures Rob Dillon explore these questions and more in this clip from Streaming Media Connect 2024.

New yorkUnited statesKerry oslundRob dillonMadeleine nolandScott ehrlichSusi elkinsSinclair broadcast groupAteme vp technology sassan pejhanTelevision systems committeeStrategy business developmentTelevision systems committee incPrincipal strategistDillon media venturesAdvanced television systems committee incBusiness development