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Patiala peg or not, the toast India s raising is premium

​​Under her, the company renovated Signature and Royal Challenge Whisky, launched Royal Challenge American Pride Whisky, entered Indian malt with Godawan and invested in Nao Spirits, the makers of Hapusa and Greater Than Gin. It also seeded Guinness, Diageos iconic beer brand, in line with the potential of the premium beer segment. These initiatives accelerated USLs growth to double-digit levels at nearly 20%, three times higher than the historical rates of growth.

Diageo announces The All-New Royal Challenger

Diageo announces The All-New Royal Challenger
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Our mission is to be top performing consumer products firm in India: Diageo - Jammu Kashmir Latest News | Tourism

NEW DELHI, Oct 31: Global spirits major Diageo is embarking on a mission to be a top performing consumer products company in India with sustained double-digit, profitable topline growth and it will rejig its portfolio as part of the exercise, according to a senior company official. Having been on a “journey of holistic transformation” since completing acquisition of United Spirits Ltd (USL) in 2013, marked by moderate topline growth, Diageo India is now looking forward to the new phase, while […]

Diageo embarks on mission to be top performing consumer products firm in India

"Our mission is to be a top performing consumer products company in India, delivering sustained double-digit, profitable topline growth, and long term value to all our stakeholders," Diageo India MD and CEO Hina Nagarajan

Winning Requires Superior Business Crisis Planning

Winning Requires Superior Business Crisis Planning Need to build on flexibility and agility as strategic advantages, while being bolder and less risk-averse Illustration by Raj Verma Almost four decades in the consumer products industry, with the most recent seven years running India s leading beverage alcohol company through the turbulence of the Highway Ban , demonetisation and GST, I have had my fair share of excitement and a few battle scars - but none has presented the unparalleled test of leading through a crisis, as in the year just gone by. Business As Usual When the news of Covid-19 in China started percolating in early 2020, we were already faced with the headwinds of a slowing economy and soft category growth. But, in an industry where dealing with issues is an everyday way of life, adopting a business as usual mindset came naturally to us, and so we continued to run our business without being overly concerned. It was when the lockdown came into effect in Marc

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