HI-CHEW
TM Plus Fruit in two new fruity flavors:
Orange & Tangerine and Red Apple & Strawberry. Plus Fruit is a fruity, chewy candy mix bursting with flavor with the addition of real fruit pieces.
(PRNewsfoto/HI-CHEW)
HI-CHEW
TM enthusiasts and consumers alike loved the addition of real fruit pieces incorporated into the classic chewy candy when Plus Fruit first came to market in 2017. Since then, HI-CHEW
TM has reimagined the Plus Fruit flavor offerings to bring a new and vibrant experience for consumers with Orange & Tangerine and Red Apple & Strawberry. Each chew contains two unique flavors combined into one taste explosion that lasts through the final bite. Plus Fruit delivers the true-to-fruit flavor you love from the brand, with real fruit pieces that create the ultimate fruit-forward candy adventure.
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IRVINE, Calif., Feb. 4, 2021 /PRNewswire/
HI-CHEW™, the immensely fruity, intensely chewy candy expands its innovative portfolio of vibrant flavors with the launch of the
HI-CHEW™
Black Cherry, Raspberry and Blueberry. No need to wait for summer to enjoy your favorite berry flavors, these are always in season.
(PRNewsfoto/HI-CHEW)
Inspired by consumers beloved bite size fruit flavors, the new HI-CHEW™ Berry Mix stays true to their refreshing origin. All three flavors will transport your taste buds into a berry field of goodness and embrace warmer days enjoying your favorite go-to seasonal fruit. Each mouthwatering chewlet in this mix provides the juicy burst of freshness bringing your favorite berry notes to life. In addition to flavor, HI-CHEW
Jan 26 2021
SYDNEY, Jan. 26, 2021 /PRNewswire/ Hi-Chew has introduced two new peg bags to its product line. One is a 90g Soda Pop mix, featuring Cola and Lemonade flavours. The second is a 90g Yoghurt Mix, with Plain, Strawberry, and Blueberry flavours.
Hi-Chew has also updated the flavours in its 100g peg bag of Tropical Mix, which now features Mango, Pineapple, and Orange. We had record sales in December, said Terry Kawabe, Managing Director of Morinaga Asia Pacific Co., which distributes the famous Japanese chewy candy. In New Zealand, where we’ve been selling for years, sales have roughly tripled since 2017.
Hi-Chew is supporting retailers with an expanded marketing campaign on streaming TV channels as well as YouTube, Facebook, and Instagram.
Jan 09 2021
SYDNEY, Jan. 9, 2021 /PRNewswire/ – Hi-Chew is rolling out a new advertising campaign on streaming TV channels in Australia. The candy maker will also add YouTube in Australia and New Zealand to the hit campaign that has been running on Facebook and Instagram since October.
The campaign will focus on an animated video titled Fruit Wrestlers, with social media platforms featuring new creative executions. Young people are the heart of our market, and these media are best for reaching them, said Terry Kawabe, Managing Director of Morinaga Asia Pacific Co., which distributes the famous Japanese fruit chew. The digital campaign we launched in recent months has achieved success beyond my dreams, with over 500,000 video views! The addition of TV will only increase that impact.
HI-CHEW™, the immensely fruity, intensely chewy candy has been named a winner of the
2020 Global Nielsen BASES Design Impact Awards, an award that recognizes impactful package redesigns in the consumer packaged goods (CPG) space. Among the 2020 winners was the
100g HI-CHEW Original Mix peg bag, recognized for its success in increasing retail dollar sales and units during the year that followed the redesign launch. This announcement marks the first time a Japanese brand has won this award.
Evolution of the 100g HI-CHEW Original Mix peg bag
Left to right: original design to current design
The main objective of the HI-CHEW™ Original Mix redesign was to capture the bright, fun and colorful essence of the fruity, chewy candy brand. It was also important that the product s unique traits and benefits of delivering true-to-life fruit flavors and a long-lasting chewy texture were clearly communicated and well represented on the design as well as on the store shelves. The new desig