Based on steadily increased sales in both markets, Hi-Chew parent company Morinaga is planning to launch additional flavours / products this year. Sales in FY20 tripled compared to FY17, and are on track to achieve a record jump this year. I’ve watched major sales growth for Hi-Chew in various markets, but what we’re seeing here is something new, said Terry Kawabe, Managing Director of Morinaga Asia Pacific Co. Young people in particular are eager to get our products.
Hi-Chew has been supporting retailers with an ever-expanding marketing program, including streaming TV channels as well as YouTube, Facebook and Instagram.
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Jan 26 2021
SYDNEY, Jan. 26, 2021 /PRNewswire/ Hi-Chew has introduced two new peg bags to its product line. One is a 90g Soda Pop mix, featuring Cola and Lemonade flavours. The second is a 90g Yoghurt Mix, with Plain, Strawberry, and Blueberry flavours.
Hi-Chew has also updated the flavours in its 100g peg bag of Tropical Mix, which now features Mango, Pineapple, and Orange. We had record sales in December, said Terry Kawabe, Managing Director of Morinaga Asia Pacific Co., which distributes the famous Japanese chewy candy. In New Zealand, where we’ve been selling for years, sales have roughly tripled since 2017.
Hi-Chew is supporting retailers with an expanded marketing campaign on streaming TV channels as well as YouTube, Facebook, and Instagram.
Jan 09 2021
SYDNEY, Jan. 9, 2021 /PRNewswire/ – Hi-Chew is rolling out a new advertising campaign on streaming TV channels in Australia. The candy maker will also add YouTube in Australia and New Zealand to the hit campaign that has been running on Facebook and Instagram since October.
The campaign will focus on an animated video titled Fruit Wrestlers, with social media platforms featuring new creative executions. Young people are the heart of our market, and these media are best for reaching them, said Terry Kawabe, Managing Director of Morinaga Asia Pacific Co., which distributes the famous Japanese fruit chew. The digital campaign we launched in recent months has achieved success beyond my dreams, with over 500,000 video views! The addition of TV will only increase that impact.