Jan 09 2021
SYDNEY, Jan. 9, 2021 /PRNewswire/ – Hi-Chew is rolling out a new advertising campaign on streaming TV channels in Australia. The candy maker will also add YouTube in Australia and New Zealand to the hit campaign that has been running on Facebook and Instagram since October.
The campaign will focus on an animated video titled Fruit Wrestlers, with social media platforms featuring new creative executions. Young people are the heart of our market, and these media are best for reaching them, said Terry Kawabe, Managing Director of Morinaga Asia Pacific Co., which distributes the famous Japanese fruit chew. The digital campaign we launched in recent months has achieved success beyond my dreams, with over 500,000 video views! The addition of TV will only increase that impact.