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How are gummy brands setting themselves apart in a saturated category?

While intense sour and bold fruity flavors have helped brands carve out a space in the crowded gummy category, brands look towards variety mixes and cross-brand partnerships to attract ongoing retailer and consumer attention, according to several segment stakeholders showcasing at the Sweets & Snacks Expo last week.

HI-CHEW® Introduces New HI-CHEW® Gummies and HI-CHEW® Gummies Sour at the 2024 Sweets & Snacks Expo

HI-CHEW® Introduces New HI-CHEW® Gummies and HI-CHEW® Gummies Sour at the 2024 Sweets & Snacks Expo
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Chargel Provides Samples of Athletic Gel Drinks Onsite at the Los Angeles Marathon Lifestyle Expo

Chargel Provides Samples of Athletic Gel Drinks Onsite at the Los Angeles Marathon Lifestyle Expo
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