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CPM versus ER: How advertisers prefer to buy ads on CTV: Best Media Info
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Explained: The state of CTV advertising in India: Best Media Info
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FMCG Sector: Packaged fast-moving consumer goods in India grew 9 per cent year-on-year in the July-September quarter, driven by higher spending in rural areas, quarterly sector update by Nielsen IQ showed. Rural villages grew 6.4 per cent by volumes, up from 4 per cent in the previous quarter. Impulse categories, such as salty snacks and chocolates, drove growth in both packaged foods and non-foods.
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