Rural FMCG growth overtakes urban after 5 quarters rediff.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from rediff.com Daily Mail and Mail on Sunday newspapers.
Indian consumer goods sector sees 9% growth on rural revival zawya.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from zawya.com Daily Mail and Mail on Sunday newspapers.
Packaged fast-moving consumer goods in India grew 9 per cent year-on-year in the July-September quarter, driven by higher spending in rural areas, quarterly sector update by Nielsen IQ showed. Rural villages grew 6.4 per cent by volumes, up from 4 per cent in the previous quarter. Impulse categories, such as salty snacks and chocolates, drove growth in both packaged foods and non-foods.