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Why are advertisers investing heavily in walled gardens?

Why are advertisers investing heavily in walled gardens?
financialexpress.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from financialexpress.com Daily Mail and Mail on Sunday newspapers.

Kiara advaniJacob josephTejinder gillLalatendu dasAmbani jiocinemaSiddharth dabhadeApril foolTrade deskPitch madisonPerformics india

MIS 2024: The power of personalisation: Strategies for creating a seamless customer experience

MIS 2024: The power of personalisation: Strategies for creating a seamless customer experience
indiantelevision.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from indiantelevision.com Daily Mail and Mail on Sunday newspapers.

Sairam ranganathanSaurabh srivastavaSiddharth dabhadePriyanka mohanty nayuduRupali krishna digrajkarMedhavi singhMedia investment summitWavemaker indiaLaboratories indiaShemaroo entertainmentIndia medhavi singhInteractive avenuesPriyanka mohantyAmazon personalizeRupali krishnaIndia medhavi

Harnessing strengths of linear and digital in CTV advertising

Addressable TV homes are set to surpass 45 Million by the end of 2024, covering 21% of Indian TV Homes.

Siddharth dabhadeEsha aroraVenkata susmita biswasAshok shindeLandscape of indian televisionChanging landscapeIndian televisionSmart screensSmart strategiesSenior vice president marketingInfo edge indiaVikram chandeGeneral managerSales leadSamsung adsManaging director

Navigating complexities of CTV measurement: Ensuring effective ROI on campaigns

Navigating complexities of CTV measurement: Ensuring effective ROI on campaigns
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

Krishna menonSiddharth dabhadePrabhvir sahmeyNikhil kumarChief operating officerSenior directorSamsung adsChief growth officerManaging directorPremium apps

Next-gen opportunity: Why CTV is a must-have for media planners in 2024 media landscape

Next-gen opportunity: Why CTV is a must-have for media planners in 2024 media landscape
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

Siddharth dabhadePrabhvir sahmeyNikhil kumarKrishna menonSenior directorSamsung adsLift studiesChief growth officerHousehold syncManaging directorChief operating officerAutomatic content recognition