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SUV Mania: Car Cos Poised for Bumper January Sales

The countrys leading carmakers including Maruti Suzuki and Hyundai are off to a good start in the new year and are on way to post their best January sales riding on sustained consumer demand, especially for high-margin sports utility vehicles (SUVs).

SUV: SUV mania: Car companies poised for bumper January sales

Maruti Suzuki and Hyundai, the leading carmakers in the country, are set to achieve their best January sales driven by strong consumer demand, particularly for SUVs. Industry estimates suggest that over 375,000 vehicles will be dispatched this month, an increase of more than 8% compared to January 2023. The share of SUVs in the domestic market is expected to grow to 52-53% this year. The preference for SUVs has led to an increase in the average selling price of passenger vehicles in India. Maruti Suzuki and Hyundai are confident about the continued demand for the rest of the quarter.

IPL advertising on TV vs digital: How pricing will impact advertisers buying decision: Best Media Info

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