Big Sean Named Creative Director of Innovation for the Detroit Pistons
The Detroit Pistons have named Hip-Hop star and Detroit-native Big Sean the Creative Director of Innovation for the franchise. Sean will provide creative counsel and strategic guidance on a variety of Pistons off-the-court initiatives, including team merchandise design, in-game experience, co-branded community, and social responsibility activation, and more.
As a part of the start of the partnership, Sean added his Don Life logo to the practice squad jersey for the team.
“Sean is an accomplished artist, philanthropist and entrepreneur. Having spent time with him and his family I know how deeply he cares about the city of Detroit,” said Pistons owner Tom Gores. “We share a common desire to use the power of sports and entertainment to improve our community and make a positive impact on people’s lives. I’m excited to see what we can do working together.”
COVID-19 Update: State Partners with Restaurants to Help Food Assistance Recipients, City of Detroit Begins Vaccinating Frontline Health Workers and Others, and More
Here is a roundup of the latest news concerning the COVID-19 pandemic in addition to announcements from local, state, and federal governments, as well as international channels. To share a business or nonprofit story, please send us a message.
Courtesy of Bridge, as of Dec. 22
Here is a roundup of the latest news concerning the COVID-19 pandemic in addition to announcements from local, state, and federal governments, as well as international channels. To share a business or nonprofit story, please send us a message.
Image Credit: Detroit Pistons
The Detroit Pistons today announced hip-hop icon and Detroit-native Big Sean will become the organizationâs Creative Director of Innovation. In this role, Big Sean will provide creative counsel and strategic guidance on a variety of Pistons off-the-court initiatives, including team merchandise design, in-game experience, co-branded community, and social responsibility activation, and more.
To kick off the partnership, Big Sean has added his Don Life logo to the Pistons practice jersey. Photos of the jerseys are attached.
âSean is an accomplished artist, philanthropist and entrepreneur. Having spent time with him and his family I know how deeply he cares about the city of Detroit,â said Pistons Owner Tom Gores. âWe share a common desire to use the power of sports and entertainment to improve our community and make a positive impact on peopleâs lives. Iâm excited to see what we can do working together.â
Detroit 2 album earlier this year and now Sean has a new gig with his hometown NBA team.
On Wednesday (Dec. 23), Sean Don announced via his Instagram page that he is officially the Creative Director of Innovation for the Detroit Pistons. Unreal! I’m the CREATIVE DIRECTOR OF THE @detroitpistons! Creative Director of Innovation ! I got a office in the facility n everything (looking for a intern by the way)! Growing up I knew I either wanted to rap or hoop for the Pistons lol. crazy how life works. I look forward to creatively adding what I can to this iconic franchise!, Big Sean wrote in the IG caption of a post featuring images of himself wearing Pistons gear.
The Detroit Pistons have a storied past.
With three NBA titles and 19 Hall of Famers who wore Pistons’ colors, the history of the NBA can’t be told without tales of the franchise that was birthed in Fort Wayne, Ind. in 1957.
Flash forward to 2020.
The franchise has started a restoration under general manager Troy Weaver. A retooled roster with many young prospects will open the season Wednesday night in Minnesota against the Timberwolves, including rookies Killian Hayes, Saddiq Bey, and Isaiah Stewart .
Pistons marketing efforts are taking on a similar tack.
The Pistons recently rolled out two new secondary marks featuring “313” and “DET” logos as part of a brand refresh that aims to engage a new audience. These marks, in tandem with new apparel designs and silhouettes, provide a more lifestyle-inspired approach, making it cool to be worn on trips to the grocery store – not just on game nights. With this roll out comes a new partnership with Legends, a leadin