The Detroit Pistons have a storied past.
With three NBA titles and 19 Hall of Famers who wore Pistons’ colors, the history of the NBA can’t be told without tales of the franchise that was birthed in Fort Wayne, Ind. in 1957.
Flash forward to 2020.
The franchise has started a restoration under general manager Troy Weaver. A retooled roster with many young prospects will open the season Wednesday night in Minnesota against the Timberwolves, including rookies Killian Hayes, Saddiq Bey, and Isaiah Stewart .
Pistons marketing efforts are taking on a similar tack.
The Pistons recently rolled out two new secondary marks featuring “313” and “DET” logos as part of a brand refresh that aims to engage a new audience. These marks, in tandem with new apparel designs and silhouettes, provide a more lifestyle-inspired approach, making it cool to be worn on trips to the grocery store – not just on game nights. With this roll out comes a new partnership with Legends, a leading ecommerce company, and operator of Pistons313shop.com.