Big Sean Named Creative Director of Innovation for the Detroit Pistons
The Detroit Pistons have named Hip-Hop star and Detroit-native Big Sean the Creative Director of Innovation for the franchise. Sean will provide creative counsel and strategic guidance on a variety of Pistons off-the-court initiatives, including team merchandise design, in-game experience, co-branded community, and social responsibility activation, and more.
As a part of the start of the partnership, Sean added his Don Life logo to the practice squad jersey for the team.
“Sean is an accomplished artist, philanthropist and entrepreneur. Having spent time with him and his family I know how deeply he cares about the city of Detroit,” said Pistons owner Tom Gores. “We share a common desire to use the power of sports and entertainment to improve our community and make a positive impact on people’s lives. I’m excited to see what we can do working together.”