we need you in the elevator in a little bit so stick around. thanks jj. if you have a question for our experts we answer them every single week here on our show. send them in. openforum.com/yourbusiness. go to the ask the show link once there to submit a question or you can send us an e-mail. the address is yourbusiness @msnbc.com. as a small business owner you are probably inundated with information on the latest apps and websites that are supposed to increase your productivity and marketing efforts. which ones are actually worth your time? we asked viewers which tools are their favorites so you can focus on the ones that will actually deliver. so one app that i really like and that i use a lot is called readability score. and what it does is after you ve written some copy you copy and paste that into this app. it will tell you what level
brag a little. thank you so much. thank you for saving us and many people s backyards. thank you, you guys for your evaluation of it. of course. if you have a product or service and want feedback from our elevator pitch panel on your chance of getting interest. we look forward to reading all those pitches and seeing some of you here on the show. thank you so much for joining us today. to learn more about this show head on over to our digital platform, openforum.com/your business. you ll find all of today s segments, plus exclusive content with a whole lot more information to help your business grow. you can also follow us on twitter. it s @msnbcyourbiz. we ll learn next week why
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that s the true form of having longevity in this business growing with your community. i m not going to be number one forever so i knew that if i want to maintain influence and relevance and have more of a longevity in this industry i have to build a sustainable business. everyone from different parts of the world who have different specific needs they were asking for advice and tips on product recommendations. i couldn t answer to everyone because i m only one person right, and also i have a limited band width, and so if you go on ipsy you sign up for the beauty file we ask what is your favorite lipstick, learn about what you like in butte yu and send you a personalized beauty discovery bag every month. we ve grown with little to no money honestly, no traditional advertising, all word of mouth. we have an interesting operating system called ipsy os any beauty creator can use the state-of-the-art cameras,
watch the social trends and decide what s right for you. the next question from an owner of a company that makes crackers. we have limited resources, we only have ten people. so i actually think the two things you always have to do. if you don t avery sales, it it doesn t matter how much product you re producing. but on the other hand you have to make sure that you have quality production always because your customer experience and customer satisfaction is what makes you a real business. it s not a choice. you have to do both. right. you have to do both. again without sales you can t feed your production line but without production what are your salespeople selling? so that question in particular