watch the social trends and decide what's right for you. >> the next question from an owner of a company that makes crackers. >> we have limited resources, we only have ten people. >> so i actually think the two things you always have to do. if you don't avery sales, it it doesn't matter how much product you're producing. but on the other hand you have to make sure that you have quality production always because your customer experience and customer satisfaction is what makes you a real business. >> it's not a choice. you have to do both. >> right. >> you have to do both. again without sales you can't feed your production line but without production what are your salespeople selling? so that question in particular