that's the true form of having longevity in this business growing with your community. i'm not going to be number one forever so i knew that if i want to maintain influence and relevance and have more of a longevity in this industry i have to build a sustainable business. everyone from different parts of the world who have different specific needs they were asking for advice and tips on product recommendations. i couldn't answer to everyone because i'm only one person right, and also i have a limited band width, and so if you go on ipsy you sign up for the beauty file we ask what is your favorite lipstick, learn about what you like in butte yu and send you a personalized beauty discovery bag every month. we've grown with little to no money honestly, no traditional advertising, all word of mouth. we have an interesting operating system called ipsy os any beauty creator can use the state-of-the-art cameras,