way she was operating was not sustainable. while she was talented at creating trips customers loved, everything surrounding that experience was starting to fall apart. i would be in front of the building taking money, you know i m short, i m 5 4 on fifth avenue and 31st street. people, you know showing up and i m trying to count cash. i need to make change. i m like this is insane. a partner, a company she happened upon one day called zerv. she jokes meeting the founder was like having a religious experience. it was like an orchestra a sem phone symphony together. it handled reservations cancellations, payments and customer service. it is a trust issue. in any business you have to