Week at a glance: DIGIXX 2021; IPL sponsorships; Q&A with Josy Paul; GroupM elevations adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
Sun Pharma
Sun Pharma Consumer Healthcare, a division of Sun Pharmaceutical Industries Ltd. today announced that it has roped in Pankaj Tripathi as the new brand ambassador of Abzorb dusting powder. In a new campaign conceptualized by Lowe Lintas Mumbai, on the theme,
“Apnao Abzorb ka haath” Pankaj Tripathi is seen promoting the prophylactic usage of Abzorb dusting powder to keep fungal infections at bay.
While summer is a season of fun and activity for most people, it can become a period of infection & suffering for many. The possibilities of fungal infection & itching rises; especially for men and women working outdoors for long hours in the heat. The campaign shows that daily use of Abzorb dusting powder prevents excessive sweating and helps treat problems caused by sweat - fungal infection, rashes & itching.
Isobar
‘Kalumal Pokuna’, a first of its kind local campaign recently launched by YouLead and Isobar Sri Lanka taps into the deep-rooted belief Sri Lankan youth entertain about wealth and success is handed to them with shortcuts rather than hard work. The nonlinear media campaign wanted to trigger conversations around the futility of this belief, and the need to equip oneself with the necessary tools and knowledge to pursue success and prosperity. This social conversation around youth development was delivered with a refreshing and thrilling story universe about “Kalumal Pokuna”- The story of the Mystical Pond that magically transforms lives of those who drink from its magical depths.
Dilen Gandhi quits as PepsiCo s Sr Director, Category Head Foods; Anshul Khanna takes over As per highly placed sources, Gandhi will be joining RB as Regional Marketing Director, Health, South Asia. by
Updated: Mar 15, 2021 5:24 PM
Dilen Gandhi has moved out as Sr. Director and Category Head Foods, PepsiCo India. Gandhi has over 17 years of experience in Marketing and Sales. In the past he has been associated with Procter & Gamble and Gillette.
Confirming the development, a PepsiCo spokesperson said, Over the last 4 years, Dilen has played an integral part in driving growth and category leadership for PepsiCo India’s foods portfolio. His efforts steered the food business to become one of the fastest growing verticals. The company would like to thank Dilen for his many contributions and wish him the very best for all his future endeavours.”