Sun Pharma
Sun Pharma Consumer Healthcare, a division of Sun Pharmaceutical Industries Ltd. today announced that it has roped in Pankaj Tripathi as the new brand ambassador of Abzorb dusting powder. In a new campaign conceptualized by Lowe Lintas Mumbai, on the theme,
“Apnao Abzorb ka haath” Pankaj Tripathi is seen promoting the prophylactic usage of Abzorb dusting powder to keep fungal infections at bay.
While summer is a season of fun and activity for most people, it can become a period of infection & suffering for many. The possibilities of fungal infection & itching rises; especially for men and women working outdoors for long hours in the heat. The campaign shows that daily use of Abzorb dusting powder prevents excessive sweating and helps treat problems caused by sweat - fungal infection, rashes & itching.