‘Contactless’ is the most rated feature for any marketing activity right now: Jean Lin Lin, Global CEO Creative, dentsu International, expounded on the concept of the virtual experience economy and observed that brands need to prepare for the next generational personalization by
Updated: Feb 5, 2021 9:42 AM
“The pandemic will pass but the consumer behavior will not change. It has moved into a virtual experience economy,” said creative maven-Jean Lin, Global CEO Creative at dentsu International, as she took to the virtual screen to deliver her Keynote at the Dentsu e4m Digital Advertising Report 2021 Unveiling and Conference on And, not Or - Recipe for success in the new normal.”
Denver ropes in Kannada actor Sudeep as brand ambassador Denver also plans to launch a TVC featuring Sudeep to strengthen its positioning in the deodorant & men grooming category across Karnataka by
Updated: Jan 25, 2021 5:17 PM
Denver has recently signed up Kannada Superstar Sudeep as its new brand ambassador. Through this association, Denver aims to explore and leverage the massive untapped opportunities for fragrance brands in the Karnataka and nearby market. It also plans to launch a TVC featuring Sudeep to further strengthen its positioning as a premium player in the Deodorant & Men Grooming category across Karnataka.
Denver is a leading brand from the manufacturing hub Vanesa Care, and offers a wide array of perfumes and deodorants under male grooming category. By collaborating with Sudeep, not only it endeavours to become a brand that connects with the aura and style of today’s millennial generation, but it also strives to cement its
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The 20th edition of e4m Conclave had a special address by Kent Wertime, Co-CEO, Ogilvy Asia-Pacific, on the topic ‘Will Asia fulfill its Velocity Promise?’.
Starting the session, Wertime shared, “Covid has been a global stress test. We are still much in the stress test and this year will show potential fractures. These are not things that will immediately fold, but over time. Businesses that are not able to continue and government systems that will fail over time due to lack of funding will have a downfall. It is going to be about systemic change and acceleration through the stress test.”