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CCO at MullenLowe Group Sri Lanka, Dilshara Jayamanna - or as he is better known, Dilly - discusses five recent pieces of work from the country that caught his eye.
Dilshara Jayamanna draws from an eclectic career history, of which club DJ in London’s West End and documentary TV producer rank as highlights (or nadirs depending on whom you ask) in order to help shape the creative trajectory of MullenLowe Group Sri Lanka, where he is currently CCO. Ever a believer in the varying shapes of advertising creativity, Dilly, as he is better known, discusses five recent pieces of work in Sri Lanka that caught his eye.
Isobar
‘Kalumal Pokuna’, a first of its kind local campaign recently launched by YouLead and Isobar Sri Lanka taps into the deep-rooted belief Sri Lankan youth entertain about wealth and success is handed to them with shortcuts rather than hard work. The nonlinear media campaign wanted to trigger conversations around the futility of this belief, and the need to equip oneself with the necessary tools and knowledge to pursue success and prosperity. This social conversation around youth development was delivered with a refreshing and thrilling story universe about “Kalumal Pokuna”- The story of the Mystical Pond that magically transforms lives of those who drink from its magical depths.
Kalumal Pokuna campaign, YouLead and Isobar Sri Lanka aimed to empower youth to pursue and engage adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.