2022’s UK ad spend growth has been dulled by Omicron uncertainty but remains in a steep ascent, according to the IPA Bellwether report on Q4 2021. Marketers will have to make do with a “still-strong” 5.2% of ad spend growth (previously 6.2%).
Big Tech earnings: What to expect this week as tech titans report cityam.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from cityam.com Daily Mail and Mail on Sunday newspapers.
British retailer Marks & Spencer announced it will shift away from seasonal pieces and focus its attention on classic staples in a bid to turnaround its clothing offering following a year of losses.
Retail advertising s slog
It seems like every day there s another retailer that s trying to turn its site into an advertising platform.
Ulta Beauty, CVS and Walgreens, to name a few, have accelerated their ad businesses to capitalize on online shopping growth in the pandemic and offset shrinking retail margins.
This is welcome news to advertisers, which are eager for advertising alternatives to Amazon.
But as ad execs told Lauren Johnson, these retailers have their work cut out for them.
As they see it, retailers face stiff competition for big brands advertising, don t share enough shopper data, and are inefficient to buy.