what advice would you give to someone who came to you? do what they do. i think this is very smart. i think where you have a manufacturing business, where you re making product, have all that money tied up, it makes financial sense to build your business gradually and makes great pr sense. we re doing a story about them, right? i think it s far better knowing what you can cope with. certainly getting better at that so that the rate of increase, the rate of growth you can cope with gets bigger as time goes on than plunging head in and trying to work out later, how do i pay the bills? it s no way to build a sustainable business. i think people get nervous, right? here is a customer. if i don t take them on now, they ll never come back. how do you deal with that? how do you get them back later on once you have a business? well, you know, to les s point, entrepreneurs are optimists so it s in their nature to say yes to whatever and figure it out later.
it s an approach that could treat ggb of raleigh to sweet success. we intend to get big fer we can grow smart and make wise decisions as we grow it, we ll have some accountability for everyone involved in it. it s hard to say no to customers but sometimes as we just saw it s the right thick thing to do. let s turn to this week s board of directors, mike hoffman editor of inc.com and les mccue author of predictable success. great to see you. seems funny to have this guy here, too, let s see what he has to add for it. smells very good. i can smell it from here. i want to talk about this idea of saying no to customers because that is hard. and i ve talked to a lot of companies who said, we just said yes and figured out how to deal with it.
the ways johnny engages with the consumers, and he also holds annual halloween party. johnnys found these forge a bond between the brand and its customers. something that s not easy to do with fads come and go. johnny knows he wants to say out of the retail markets and keep johnny cupcakes as fresh as possible. feels like a big family and fits perfect with the brand and everything i am involved with, and where i came from. we like it that way. it s great. i could not ask for anything different. time to answer some of your business questions. mike and les are with us once again. the first question is about conflict in the workplace. when you have a business