it's an approach that could treat ggb of raleigh to sweet success. >> we intend to get big fer we can grow smart and make wise decisions as we grow it, we'll have some accountability for everyone involved in it. it's hard to say no to customers but sometimes as we just saw it's the right thick thing to do. let's turn to this week's board of directors, mike hoffman editor of inc.com and les mccue author of "predictable success." great to see you. seems funny to have this guy here, too, let's see what he has to add for it. smells very good. i can smell it from here. i want to talk about this idea of saying no to customers because that is hard. and i've talked to a lot of companies who said, we just said yes and figured out how to deal with it.