Berlei has unveiled a new brand platform ‘In Support of You’ via The Monkeys, part of Accenture, and has launched an impactful campaign that refreshingly admits “a bra can’t change the world, but a good one can support you through it”.
Berlei serves up a new campaign to support women featuring Serena Williams mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
The holidays are one of the busiest times on Australian roads – and it’s not only cars that are out and about. NRMA Insurance’s new campaign via The Monkeys, part of Accenture Interactive, is a reminder to look out for kids taking their new wheels for a spin this Christmas.
The Monkeys gifts NRMA Insurance its New Wheels campaign for Christmas mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
July 19 2021, 9:33 am | BY Ricki Green | 22 Comments
Bonds and Special Group Australia have launched Bonds’ latest Bloody Comfy Period Undies campaign, ‘Cheer Bleeders’ featuring a specially created cheer team dedicated to making all Australians who menstruate feel more empowered before, after and during their period.
The integrated campaign showcases the Bonds’ Cheer Bleeders wearing Bloody Comfy Period Undies as they cheer about different aspects of periods using the tagline ‘Cheer through the Bleed’. The cheers are raw, humorous and bloody honest.
‘Cheerbleeders’ aims to change the uncomfortable experience many Australians still feel when getting their period, with many taking time out from school, sport and other activities due to discomfort, teasing and fears of embarrassment. Instead, Bonds strives to show people that you don’t have to follow the conventional rules around periods. It’s your period on your terms.